If you are a business owner, you know that a responsive website is a must-have, most importantly for an enjoyable user experience. The purpose of a responsive web design (RWD) is exactly that: providing a consistent user experience, no matter what device one uses, because it minimizes scrolling, panning, and zooming when the website is accessed from a tablet or mobile browser, which is key to your business’s longevity.
Read below to learn about responsive web design tips and tricks that can help your business stand out in this highly competitive era.
1. Stick to a minimalist design
It is almost refreshing to enter a house with no clutter, it happens the same with a minimalistic website design: your visitors can focus on your content, which will improve conversion rates and your website will load faster due to the fewer elements used.
2. Focus on mobile responsiveness
As already mentioned above, mobile responsive websites are a key part of a great user experience, and a large part of the traffic coming to your website is from mobile devices. After Google introduces mobile-first indexing, the functionality of a website on mobile also determines its Google search rankings. What is also important from an SEO point of view is managing media(videos or images): you need to pay attention to the sizes of the images, as they need to be compressed to ensure faster loading of the website.
It comes down to web development to ensure the images are flexible and look good on different devices: the code will allow images to scale via a percentage value to the width of the browser window.
3. Make use of media queries
Using media queries will allow you to optimize the website layout for the various device screens. It checks for width, resolution, and orientation while applying the correct CSS rules. Media queries can also be used to introduce breakpoints in different parts of the design to make it more mobile-optimized.
4. Choose grids instead of pixels and inches
The grid is flexible as it’s designed in terms of proportions and it can dynamically resize to fit the screen dimensions of different devices. It also divides the page into columns which makes it simpler to place the elements on it.
Having a responsive website is essential to a successful business, which offers potential customers a significant user experience. There are some useful tips and tricks that can help you with this when building your website.