As the world of search engine optimization (SEO) continues to evolve, it’s important to keep up with the latest trends and techniques. In 2023, SEO has undergone a dramatic transition from what it was even just a few years ago.
Here’s a quick look at how SEO has evolved over recent years.
Voice search is becoming more and more popular, and it’s had a big impact on SEO. People are now more likely to search for something using voice commands, rather than typing out their query. Why? Because it’s easier than typing! SEOs need to take this into account and optimize for natural language queries: using long-tail keywords, as well as phrases that people would naturally say when asking a question are just a few ways to do that.
The mobile landscape has undergone massive changes in the last few years, and so have mobile SEO practices. With the rise of mobile technology, companies have been forced to adapt their strategies to ensure their websites are optimized for mobile devices. This has become increasingly important as more and more people use their phones and tablets to access the internet every day.
In the past, companies had to create separate mobile versions of their websites, which were often clunky and had limited features. This was especially true for e-commerce sites, where customers had to download an app to access the full range of features. Today, however, mobile optimization has become much more sophisticated: companies can now use responsive design to create a single website that looks great on all devices. From desktops to phones, customers can access all the features of a website regardless of the device they are using. Another major development in mobile optimization is the rise of mobile-first design. This is where companies design their websites with mobile users in mind, ensuring that the experience is optimized for small screens.
Content has always been king when it comes to SEO, but in 2023, it’s even more important. Not only that it has to be relevant, up-to-date, and optimized to rank well in search engine results, but it’s also important to create content that is shareable and encourages engagement with strong call-to-action and compelling dialog.
Although many people will try and lead you to believe that link building is ‘dead’, this practice is still an essential part of SEO, but the way it’s done has changed in 2023. It’s no longer enough to just get a million backlinks from any website you can find on the web. Those days are long gone (they were numbered, to begin with). Today, it’s important to focus on getting backlinks from relevant, high-quality websites within your industry/niche. With the new release of chat Ais from major search engines like Bing and Google, it’s more important than ever before to build a quality link profile. Why? Because now anyone with access to free Ai tools can write compelling content and rank it without needing a professional content writer.
Artificial intelligence (Ai) is playing an increasing role in SEO. Ai can help to optimize content for search engines, as well as help identify potential ranking opportunities. Ai can also help to automate some SEO tasks, such as competitor analysis, content writing, metadata optimizations, and keyword research.
Local SEO is becoming increasingly important for businesses, as more and more people are searching for local businesses and services online. It’s not really a secret either, that’s why Google places the ‘local pack’ of nearby businesses at the top of the SERPs. But the change in search behavior is really what’s shifted the Local SEO realm. Long-tail keywords and phrases are now the go-tos. Rather than optimizing your cafe website for the word ‘coffee shop’, now you’d want to rank it for ‘little coffee shop on the corner of 5th and Main street’. Proper local SEO involves optimizing for local, relevant keywords, and making sure that your business information is up-to-date on your site, on your Google Business Profile, and in local directories.
These are just a few of the ways that SEO has changed in 2023. To keep our organic presence online, we need to stay on top of these changes to stay competitive. Let’s face it, keeping up with the latest trends it’s not always easy, and that’s why getting expert advice might be your best bet. Our team is here to offer all the information you need regarding the newest SEO updates in 2023.
Get in touch today to learn more.