Whether you run an SME or the most prominent enterprise, your website determines the future of your business. If you intend to increase sales, and if digital marketing is vital to you, your website should adequately represent that.
Statistics show that 75% of opinions on website credibility come from web design. If a website is unattractive, about 38% of people stop engaging, which tells you how important a well-designed website is.
Before we start with how a well-designed website can increase sales, let’s start with the definition of web design.
Web design refers to the user experience parts of a website rather than software development. It is the aesthetics or overall look of websites shown on the internet.
Web design covers various skills and disciplines in the development of a website.
The skills include:
- User Interface Design
- Web Graphic Design
- SEO (Search Engine Optimization)
- User Experience Design
- Standardized Code
- Proprietary Software
The website is the soul of a business from the digital perspective. Your website is what influences potential customers to trust you with their business. Your website needs to communicate your business values properly.
Web design can help you increase sales; how?
- Designing a website can bring you in touch with your customer’s needs: To build the perfect website, you need to do a lot of research to understand what appeals to your target audience.
Please, keep in mind that the basics of what your customers expect from your website are to function well and be useable. Designing a website is not only for beautification but also for people to search and find what they might need. Once your potential client sees what they are looking for, they will most likely stick with you.
- Your website helps you become more visible: You need a website to get ahead of your online competitors. With SEO, you have a chance to stay on the first page of search results. SEO will give more organic visits to your website, which will lead to more sales. You can also use social media to promote your website to get more visibility.
- A well-Planned website will attract more people: Once a potential client enters your website, they are likely to remain on your website if it looks well-planned and attractive. Pictures play an important role in making your website more attractive.
You should use matching colors and themes to make it eye-pleasing. Create an interactive shopping cart to make browsing and possibly shopping enjoyable for all customers.
A well-designed website should not lack speed. A potential customer is likely to stay on a website with good speed as it works great for conversions. People expect a website to fully open in less than 4 seconds, so anything longer is a slow website which is the death of any business looking to flourish online.
If you’re wondering whether or not your website is up to industry standard, or you’re just looking to update what you have. Give us a shout and we can help!