Visibility is key to everyone trying to make it in the online world. There are many factors to take into consideration when it comes to bringing your website to a larger audience, and SEO (Search Engine Optimization) is one of the main ones, as it influences your website’s ranking in the search engines. Your overall SEO performance is measured by Domain Authority and Page Authority. Although authority is a great metric for your search visibility, you also need to take into consideration the contextual relevance of the search query.

Read below to find out what Domain Authority and Page Authority of a website are and what are the differences between these two metrics.

What is Domain Authority?

Domain Authority (DA) is a metric developed by Moz that predicts the overall SEO performance and the website’s rank in search engine result pages (SERPs).

DA scores range from 1-100, where the higher scores indicate that your website ranks better than your competitors and lower scores correspond to low visibility in the SERPs.

There are some key elements to take into consideration when it comes to boosting your DA score, and one of the most important ones is backlinking – consider high-quality content and inbound links. Also, make sure you remove any possible bad links pointing to your website as these can affect your rankings in the search engines.

What is Page Authority?

If Domain Authority predicts the status of your web ranking against your competition, Page Authority predicts how well a specific webpage will rank in the SERPs. It also helps you take the necessary actions to improve the individual page.

Just like in the case of a DA score, PA’s score is determined by using a 100-point logarithmic scale, where the higher score represents a greater probability of ranking.

To rise in page authority, make sure that the links you add to your page are relevant and valuable to your content. Also, your page needs to be constantly updated as this has a positive impact on the overall PA score.

The takeaway

Although DA and PA are almost identical metrics, one is used to predict the whole website’s ranking and the other one determines how well a specific page ranks in the SERPs. If you’re not satisfied with either of your DA and PA scores, our SEO agency is here to help you get the visibility you deserve.

Get in touch today for more information!