Your business is taking off and you decided to have your website. Maybe you even found the best tips for DIY web design or decided to leave the job to experienced web designers. Either way, your website is a fundamental marketing tool, but if it’s poorly designed, it can be the opposite and push potential customers away.
We identified the most common web design mistakes to avoid so you can give your customers the best user experience and keep competition at bay.
1. Lack of mobile site experience
Nowadays, people are constantly connected and most of the users are on mobile devices, so you must consider offering your customers a mobile-friendly experience a priority. You are missing out on a lot of traffic if your website does not scale well to a smaller screen and it is not responsive, because more than half of your visitors are expecting a quality experience on their mobile devices, according to data.
2. Unclear brand messaging
This is probably one of the biggest mistakes to avoid when building your website. Brand messaging is the way you present yourself to your customers and it represents the identity of your business. So consider having great communication and strong branding set in place when designing your website. If you have a generic message and don’t stand out from the crowd, people won’t care: so focus on storytelling to attract and keep customers.
3. Content errors and weak SEO
Additional value to your website is added by great content- this is king when it comes to organic searches and high ranking. A weak SEO(Search Engine Optimization) can break the traffic to your website. Good content is what drives users automatically and makes your website rank high in search results.
4. Missing call to action
The larger goal of your website is to draw conversion, and if the conversion rate is low, it means that there is a lack of communication with your users. This is where a clear call to action comes in: for the best user experience, your website should offer your customers answers to the following questions: what to do, where to go and how to do it.
5. Slow load time
Any website that takes above 3 seconds to load can make the visitor give up and leave. In this fast-paced world, everyone needs information in the quickest way possible. Web development plays a key role in this, so make sure your developer finds ways to improve the page load time.
As a small business owner, there are many things you have to focus on. To avoid these common web design mistakes, consider asking for advice from an experienced web designer.
If you need help avoiding all the common website design mistakes, and generating more leads for your business, our team at 50 Creative Solutions is here to help.
Contact us today and we will provide all the information you need!